Stella PR+ Marketing | 4 Reasons to Think like an Entrepreneur
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4 Reasons to Think like an Entrepreneur

This week at Stella PR + Marketing, Stella Peterson, Stacia Sellers, and Kellie Flowers got out of the office and into Denver Startup Week! With over 230 events to choose from, our days were filled with free coffee and inspiring speakers. It was a refreshing change from the office, but it did seem a little more crowded this year… turns out there was a record-breaking 10,000 attendees!

 

Everyone must want to be an entrepreneur these days. In the past six years, Chase Startup Weeks have popped up in 33 cities across, nine countries and 16 states. Four of these cities are in Colorado, which may come as no surprise when 350 out of every 100,000 people in the state become entrepreneurs each month!

 

This got us thinking: how did entrepreneurship become the new ‘cool’ thing? Maybe it was the recession, GDP growth, or millennials’ attitudes towards work. Or maybe it’s because the idea of the entrepreneur embodies a work ethic that many of us wish we had.

 

Here are our four main takeaways from Denver Startup Week on how to start thinking like an entrepreneur:

 

What-Is-Entrepreneurship1Try, Try Again
The majority of startups fail in the first five years, but there is something to be said for the determination to try in the face of failure. Starting one’s own business can be an overwhelming endeavor but as someone once said, “Entrepreneurship is living a few years of your life like most people won’t so that you can spend the rest of your life like most people can’t.” No matter what your endeavor is and no matter how daunting it may be, just try. You might fail, but you might succeed.

 

Look Deeper, Think Bigger
One Startup Week session featured branding professionals from Crispin Porter + Bogusky, BrandJuice, and BrandFolder. Many topics were discussed, but what stood out the most was the talk on “disrupters”: Uber, Dollar Shave Club, and Airbnb, to name a few. All of these companies started just a few years ago and found great success much to the chagrin of their competitors. Most people would have looked at the need for a cab, a fresh shave or a place to sleep and assume it had already been filled; but these entrepreneurs looked deeper and found a better way to fill the need, upending corporate giants who had run the industry for decades.

 

No Money, No Problem
Entrepreneurs usually don’t have a lot of money right off the bat, but they still find great ways to get their business out there. Both seasoned speakers and young marketers suggested using niche Internet forums to get the word out: Cravendale Milk utilized polydactyl cat forums for their hit TV spots and Galvanize uses them to reach the data science crowd. The Dollar Shave Club is, again, another great example: in their early days, the founder posted a simple video online that he made with his friends. Low costs, easy exposure. The video now has 20 million views and the company is reported to be worth $615 million.

 

The Dollar Shave Club earned 20 million views with a simple video

The Dollar Shave Club earned 20 million views with a simple video

Grow Your Passion
The very nature of entrepreneurship means that they must always be looking for new ways to grow; new ways to better their business, skills, knowledge, and connections. This is something that all professionals should strive for: whether you’re an owner or an employee, your company’s success is your success. So go to your city’s Startup Week! Learn, connect, and grow.

 

Not everyone is cut out to be an entrepreneur, but anyone can be inspired by the entrepreneurial spirit. Don’t forget that every business began as a start-up. Yes, even the 100-year old companies with global offices and thousands of employees – they were all start-ups. And sure, a lot changes when you have 36,000 stores in 118 countries (we’re looking at you, McDonalds) but if it’s entrepreneurship that got you there, why stop now?

 

If you need help getting your business off the ground, contact us at info@stellaprmarketing.com. We’re happy to share our expertise with you!