Stella PR+ Marketing | About
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Stella PR + Marketing LLC, a full-service boutique agency, specializes in brand strategy and marketing communications. Our firm is made up of a group of talented individuals that enjoy the fun and fast-paced world of marketing. We strive to provide over-the-top service as we work with our clients and their PR + Marketing needs.

Founder & CEO

Stella Peterson is known for her “do it all” DNA. Strengths include recognizing marketing opportunities, strategic thinking, the ability to generate results, and her resourcefulness. Stella’s experience from being an on-air news reporter to working in PR/Marketing roles (both agency and corporate) has helped her develop an art for creating and sustaining brands. Stella is a graduate of the Latino Leadership Institute at the Daniels College of Business, University of Denver. She also holds a Master of Science degree in Marketing with a specialization in Brand Management and Marketing Communications from the University of Colorado Denver, and holds a Bachelor of Arts in Communications with an emphasis in Journalism and Public Relations from Metropolitan State University of Denver.  Stella is a Commissioner for the Colorado Lottery, on the Board of Directors for the Children’s Museum of Denver at Marsico Campus and the Latinas First Foundation. In 2015, Stella was nominated for the Denver Business Journal’s “40 Under 40″​ which recognizes Colorado’s up-and-coming leaders.

“Marketing strategy is the foundation to achieve a sustainable competitive advantage. It takes discipline, the right marketing mix, and passion in order for a company to grow to its full potential.” Stella Peterson

Creative Consultant

Thomas Evans is a University of Colorado Denver Alumni and former classmate of Founder Stella. With an in depth knowledge of digital technology and a flare for thinking outside the box, Thomas joined the team to unearth creative and innovative elements in our client’s projects.

“Marketing is all about telling a story. The better you communicate that story, the better you will connect with your core consumer.” Thomas Evans

Marketing Associate

Kellie Flowers began her work with Stella PR + Marketing as an intern before coming on as an Associate. Raised all over the world, Kellie moved to Colorado for the sunshine and scenery. She earned a Bachelor of Science in Journalism with a concentration in Advertising and a minor in Women and Gender Studies from the University of Colorado in Boulder.

“It’s important for brands to think differently than their competitors. Understanding your story and how to sell it is the greatest gift to yourself and your audience.” Kellie Flowers


Chuck Smith has experience in shooting videos for shows like “Living Alaska,” “Diners, Drive-ins and Dives,” and “Love in the Tetons.” He offers television programming, adventure, commercial and corporate production as  we work with our clients to fulfill their PR + Marketing needs.

“Videos and images help capture stories that words can’t. It’s magic. It’s how stories come to life.” Chuck Smith


“Stella brings a creative approach to driving awareness, engagement, and sales. She is a true professional marketer looking at all angles with great detail and insight. Stella’s calm and passionate personality resonates with the brand which she represents.”
Doug Neiman, former Vice President of Sales & Sponsorships, NBC’s Universal Sports
“I’m thrilled about Stella PR + Marketing! Because in all my years, I’ve worked with many marketing folks and Stella is the one woman who truly understands the outdoor industry. She’s bright, passionate, and isn’t afraid to get the job done.”
 Barbara Hillary, first African American woman to reach the North and South Poles
“I enjoy working with Stella, her understanding of brand exposure and corporate communications is second to none. Her accomplishments in the last few years building the image of High Sierra has been very valuable to help me expand into international markets.”
 Jorge Garces, VP International Sales, High Sierra Sport Company
“Stella applies strategic thinking, laser-like tactics and determination to every goal she sets. Never underestimate the power of her determination. She is one of the most organized and detailed public relations professionals I’ve worked with in my career. Stella achieves strong results with her media placements because she understands what the client and the news media both need. Her excellent people and customer service skills enable her to gain the trust and confidence of those with whom she works. All of this, and she is a woman of integrity. Keep an eye on Stella — she’s on the move!”
Cary Baird, Community Engagement Representative, Chevron