Stella PR+ Marketing | Stella Peterson
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Author: Stella Peterson

The Best Bang for Your Buck: In-house vs Agency

Over the past several years we have seen more and more companies start to move their advertising campaigns completely in-house (done themselves).  This has made it harder for independent marketing/ad agencies to find work.  Is this change, moving in-house, ultimately good or bad for corporations? …

Will Social Media Ever Be Genuine?

This week I attended the Outdoor Retailer Summer Market in Denver, while I was there I talked to a writer who told me that when Instagram just launched, many people on Instagram were buying likes and followers, meaning their online fame is comprised of fake…

Meanwhile on Instagram…

If you’ve invested in an expensive camera for Instagram, pat yourself on the back because now you could too be used as a marketing tool. According to Statista, Instagram now has 1 billion monthly active users. With social media becoming so popular, it would be…

What are Culturematics?

  I have recently been reading Culturematic by anthropologist and author, Grant McCracken. The basis of the novel gives readers insight into how we can create and build culture. This information got me thinking about Denver’s culture, and where I fit in.   So, what…