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Marketing

Meanwhile on Instagram…

If you’ve invested in an expensive camera for Instagram, pat yourself on the back because now you could too be used as a marketing tool. According to Statista, Instagram now has 1 billion monthly active users. With social media becoming so popular, it would be…

What are Culturematics?

  I have recently been reading Culturematic by anthropologist and author, Grant McCracken. The basis of the novel gives readers insight into how we can create and build culture. This information got me thinking about Denver’s culture, and where I fit in.   So, what…

Does standing up have its cost for Brands?

The current state of political controversies in the U.S. has left many brands at a standstill. Deciding how to approach these topics is never easy and any route you choose will almost certainly anger some segment of the population. While it is important to consumers…

Reaching the Latino Market

Now more than ever is the time for marketing agencies to grasp a clear understanding of the Latino community and this consumer segment. In 2018 the U.S. Latino Market will continue to grow exponentially, and in order to effectively reach them with public relations and…