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Tools to Monitor your Online Image

Your brand identity is more than your team’s personality or how many “likes” you have on Facebook. In many cases, your brand identity can be (whether good or bad) summed up in one Google search. What does your online reputation say about you and/or your…

To Vine or Not to Vine

In late January, the Vine app was created for Apple iPhones and iTouch video devices.  Its release generated a huge influx users ranging from stay- at- home moms to A-list celebrities who were posting their Vine videos on Facebook and Twitter; some understanding how to…

Social Media versus Social Networking

We’ve had a few discussions come up regarding the importance of social media and social networking. While social media and social networking work together to reach similar goals, it is important to understand the difference.  So what is social media versus social networking? In Social…