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The Best Bang for Your Buck: In-house vs Agency

Over the past several years we have seen more and more companies start to move their advertising campaigns completely in-house (done themselves).  This has made it harder for independent marketing/ad agencies to find work.  Is this change, moving in-house, ultimately good or bad for corporations? …

Will Social Media Ever Be Genuine?

This week I attended the Outdoor Retailer Summer Market in Denver, while I was there I talked to a writer who told me that when Instagram just launched, many people on Instagram were buying likes and followers, meaning their online fame is comprised of fake…

We’re Giving Thanks

The holidays are a great time to light up your giving spirit! We’re running a donation drive for non-profit OpenWorld Learning and our recent holiday campaign #KeepGivingStellaPRM contributed to charities like Children’s Museum of Denver at Marsico Campus and Latinas First Foundation.   Now we’re giving…

Marketing Madness

March Madness is right around the corner! Starting March 15, 68 college basketball teams will grind it out for three weeks to see who will win the National Championship on April 4. March Madness is one of the most popular sporting events, second only to…

Women Leaders Turning Heads in History

It’s finally National Women’s History Month and we couldn’t be more excited to celebrate the amazing women who have built an empire for themselves in our industry. While women’s historical accomplishments should be recognized all year-round, this month gives us the opportunity to really step…