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The Answer to Marketing

Martin Luther King Jr., the Wright brothers, and Apple all have one thing in common. Hmm… Anything? Well we know that Apple doesn’t make iPlanes and the Wright brothers weren’t big on speeches. According to Simon Sinek, presenter of a great TEDTalk, they all changed…

Tools to Monitor your Online Image

Your brand identity is more than your team’s personality or how many “likes” you have on Facebook. In many cases, your brand identity can be (whether good or bad) summed up in one Google search. What does your online reputation say about you and/or your…

Social Media versus Social Networking

We’ve had a few discussions come up regarding the importance of social media and social networking. While social media and social networking work together to reach similar goals, it is important to understand the difference.  So what is social media versus social networking? In Social…