How Powerful Is A “Like?”
In this technology-obsessed world we live in, a “Like” is one of the most powerful and influential tools in social media. A Like brings affirmation that your audience positively receives what you are posting. The less Likes, the less confident you might feel about how your company is perceived by potential customers. Who knew a ‘thumbs up’ button could potentially make or break your brand? There’s even some correlation between Facebook Likes/Shares and increases in search rankings on major search engines like Google.
So how do you reap the benefits of Likes? Is it possible that pictures, catchy language, and even what time of day you publish a post can influence the amount of likes and shares you will receive? You better believe it! Here are three quick and painless ways to see an increase in your Facebook Likes:
Don’t Count Out the Minor Details
In the pursuit for more Likes, don’t discredit the small factors because they tend to make the biggest impact! For example, did you know a post is more likely to get more Likes if it is posted on a Monday, Wednesday, or Thursday at 9am, 12pm, 3pm, or 6pm? At these times, there is more social traffic and people are more receptive to your content.
Something as simple as the format of your post is important. Formatting your posts in lists instead of long paragraphs tends to be received better by an audience because the general public has a shorter attention span than a goldfish! BuzzFeed is the perfect example of creative content in the form of lists. You’ll see BuzzFeed also includes eye-catching images: just posting a picture alongside your post can increase engagement by 200%!
People Respond Better to Incentives
It’s no mystery that people love competition and prizes. Contests are one of the most effective ways to increase viewership and brand recognition. Just by creating a contest, you can increase user engagement by 39%! Contests are not only a fun way to interact with your own viewers, but they are also a creative way to make your audience interact with one another through Likes and Shares. Make sure your contest is fun, relevant to your audience, and encourages users to share the contest and its results. Click here for out-of-the-box Facebook timeline contests and incentive ideas!
Create Engaging and Inspiring Posts
Your content should always leave your audience feeling like you know who they are. While all the information we’ve shared with you so far is proven to work, the #1 way to see an increase in Likes and page traffic is to create content that people can relate to. Not many people will share a post or picture that they don’t personally connect with. Along with adding pictures and creating contests, more than anything, your content needs to be engaging and relevant to your audience. There are many different sites that will guide you along to help you build your most successful brand image such as Shortstack and Post Planner. These sites will help you build a marketing strategy that is tailored to you and your audience’s needs while keeping your content organized and effective.
While writing this blog, we decided to Google ‘how to get more Facebook likes’ and 671 million results came up! While there may be infinite ways to increase your fan base, you can never discredit sticking to creating relatable content that inspires your audience. Keep being active and honing in on your brand’s strengths. You can never go wrong with constantly relating to your audience while keeping your content fresh and relevant. And you’ll have the Likes to prove it!