Stella PR+ Marketing | Super Bowl Was Actually About the Game This Year
Over 100 million Americans tuned into Super Bowl LII. Aside from what was a captivating game between the Patriots and Eagles, the commercials this year were trying way too hard to capture our attention and unfortunately missed the marked.
Marketing, Advertising, Super Bowl, Commercial
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Super Bowl Was Actually About the Game This Year

Over 100 million Americans tuned into Super Bowl LII. Aside from what was a captivating game between the Patriots and Eagles, the commercials this year were trying way too hard to capture our attention and unfortunately missed the marked.

However, there were a few we thought were memorable. Let’s start with Amazon. Hollywood took over ads this year with stars acting in all sorts of roles. Amazon’s Alexa ad included Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins.

Even Tide had David Harbour, from Stranger Things, as the star of their widely popular ad.

 

There were also inspiring ads for the 2018 Winter Olympics. Highlighting five of our U.S.A. athletes, (Mikaela Shiffrin, Nathan Chen, Lindsey Vonn, Chloe Kim, and Shaun White) these ads gave us chills. The Super Bowl is one of the ultimate American experiences, and these ads for the Olympics played right into that feeling of uniting the country.

While audiences laughed, cried, and felt the impact of great influencers. We also sobbed for such a poor effort on the brands that tried too hard, sorry Dodge, Hyundai, and M&Ms. BUT at least it was a great game and Justin Timberlake lit up Minneapolis!