Tools to Monitor your Online Image
What does your online reputation say about you and/or your company?
Online identity management is the process of generating a positive online brand presence while ensuring that the right content related to you or your business comes up in search engines such as Google alerts, Facebook, Twitter, Blogs, Pinterest, Linkedin, and more.
In reviewing 10 Online Marketing Trends for 2013, we recognize with more brands moving their marketing campaigns to mobile, it is important for companies to beef up online monitoring, get involved with social networks, and respond quickly in order to maintain an overall brand message.
We found this article 7 Highly-Effective Ways to Maximize Your Online Brand Presence in the HuffPost a helpful resource to leverage your online brand presence while capturing the attention of your target audience.
After you’ve established your online goals, here comes the most important lesson to marketing your brand. Take control and measure your reputation online! Any good public relations professional knows that it’s important to organize your crisis PR campaign before disasters strike. Your online reputation should also be considered the same priority!
Do you know what they are saying about your brand online? Learn how to take control of your business’s online reputation by discovering your brand online, assess your online needs, and build a positive online foundation. Our very own Stella Peterson, Stella PR + Marketing, will be hosting a Tools to Monitor your Online Image- Learn how to build and keep a positive reputation seminar for the Jefferson County Business Education Series.