Women Leaders Turning Heads in History
It’s finally National Women’s History Month and we couldn’t be more excited to celebrate the amazing women who have built an empire for themselves in our industry. While women’s historical accomplishments should be recognized all year-round, this month gives us the opportunity to really step back and appreciate the women that have helped make the industry what it is today. From advertising to marketing to public relations, women have proven time and time again that they are growing to become the movers and shakers in our industry. Let’s take a look at three of the most powerful and inspiring women industry leaders:
Gabrielle “Coco” Chanel is possibly one of the most well-known designers, innovators, and marketers of the 1900s. Chanel started her career in 1913, owning a simple millinery shop where she sold sportswear and turned it into a multi-billion dollar fashion-label powerhouse. Her designs were originally marketed towards newly liberated women of the World War I era and evolved into pieces that were luxurious yet comfortable and stressed simplicity. This revolutionary style continues to be one of the most well-known brands and fashion icons of all time. While Chanel is known all over the world as one of the greatest fashion designers, she is also one of the most influential and historic marketers ever. With staple pieces such as the “little black dress” and her forever-iconic Chanel No.5 perfume campaign, Chanel created a brand and a specific marketing scheme of simplicity over complexity that has yet to be successful recreated and will forever live on in her name.
Edstrom has worked at Microsoft as the Director of Public Relations and is co-founder and agency partner of Waggener Edstrom Communications, the second largest PR company in the world. Edstrom has worked alongside media and business moguls such as Bill Gates, Steve Ballmer, and Michael Dell. Since the late 1970s, Edstrom has become one of the industries top PR professionals and is known around the industry has a passionate risk-taker because of her passion for communication and her idea that, “With failure there is so much to learn that you can take forward.” Edstrom believes that, “There are days when work is not fun. But if you have that passion, then the days that are not fun are not the ones you remember.”
Jones is known for being one of the most successful African-American women in advertising. She began as a secretary and copywriter at J. Walter Thompson in 1963 and eventually worked her way up to becoming the first black woman creative director in 1968. Along with J. Walter Thompson, Jones has worked for other prestigious agencies such as BBDO.She later co-founded her own agency, Creative Resources Management and others shops such as Caroline Jones Advertising and Caroline Jones Inc., where some of her clients included McDonalds, American Express, Anheuser-Busch, and KFC. As a black female in the advertising industry, Jones constantly struggles with being taken seriously. Ad executive Ted Pettus stated, “Her importance in the industry was not fully understood. There are all too few role models for African-American men and women in this business, and Caroline was one of them.”
From Edstrom to Chanel to Jones, you can’t ignore the fact that these women were some of the most powerful and efficacious industry leaders of our time. During National Women’s History Month, the influence of these three amazing women shines brighter than ever! Here at Stella PR + Marketing, we take incredible pride in being a female-owned agency and every day we strive to follow the path these women have left for us.
Happy National Women’s History Month!